Ira Puspadewi, a prominent figure in Indonesia’s state-owned enterprises, has received official rehabilitation from President Prabowo Subianto, a move that unequivocally restores her dignity in a legal case connected to alleged corruption at PT ASDP Indonesia Ferry (Persero). This significant development underscores the government’s commitment to rectifying past injustices and affirming the professional integrity of those involved.
“The letter has been issued and signed by the President,” confirmed Deputy Speaker of the House of Representatives, Sufmi Dasco Ahmad, during a press conference held at the Presidential Palace on Tuesday, November 25.
Puspadewi was not the sole beneficiary of this presidential rehabilitation. Two other former ASDP directors, Muhammad Yusuf Hadi and Harry Muhammad Adhi Caksono, also had their dignities restored, signaling a broader effort to clear the names of individuals implicated in the complex case.
Ira Puspadewi’s distinguished career prior to this pivotal moment has been characterized by substantial leadership roles across various key state-owned companies. She capably served as President Director of PT ASDP Indonesia Ferry from December 2017 until August 2024. Before her impactful tenure at ASDP, her extensive experience included serving as Director Global Initiative from April 2006 to 2014, CEO at PT Sarinah from April 2014 to August 2016, and Director of Retail Network and HR at PT Pos Indonesia from August 2016 to December 2017.
Under Ira Puspadewi’s strategic leadership, ASDP embarked on and successfully executed a comprehensive digital transformation journey. According to information sourced from ASDP’s official website, she is widely credited with driving these significant technological advancements, which consistently yielded positive financial performance, even amidst the unprecedented challenges of the COVID-19 pandemic. A crowning achievement during her era was the successful completion of the digitalization program for ferry ticket payments, thereby significantly streamlining operations and enhancing the customer experience for millions.
The impressive financial performance of ASDP during her leadership tenure vividly illustrates this success. In 2016, ASDP’s net profit was recorded at Rp 233.413 billion, which saw a healthy increase to Rp 269.263 billion in 2017, before experiencing a slight dip to Rp 255.633 billion in 2018. However, the company’s net profit then surged significantly to Rp 318.104 billion in 2019. Despite the global pandemic causing a temporary decline to Rp 181.147 billion in 2020, ASDP demonstrated remarkable resilience, rebounding strongly to achieve Rp 326.301 billion in 2021.
Revenue performance also showcased substantial and consistent growth between 2016 and 2021. ASDP recorded revenues of Rp 2.449 trillion in 2016, which steadily climbed to Rp 2.728 trillion in 2017 and further advanced to Rp 2.919 trillion in 2018. This impressive upward trajectory continued, reaching Rp 3.307 trillion in 2019. Although revenues experienced a minor adjustment to Rp 3.195 trillion in 2020 due to the pervasive pandemic pressures, they soared again to an exceptional Rp 3.550 trillion by 2021.
Further confirming these outstanding achievements, ASDP’s audited consolidated performance report for January to December 2021 highlighted robust revenues of Rp 3.55 trillion and a record-breaking net profit of Rp 326.3 billion. This 2021 net profit stands as the highest in ASDP’s entire history since its establishment, serving as a powerful testament to effective strategic leadership and sound management. Adding to her accolades, in 2022, Ira Puspadewi was deservedly honored with “The Best Industry Marketing Champion 2022” award in the Transportation category by the renowned marketing consulting firm MarkPlus, Inc., presented at the prestigious Marketer of The Year 2022 event in Jakarta.
Summary
Ira Puspadewi, former CEO of PT ASDP Indonesia Ferry, has received official presidential rehabilitation, which unequivocally restores her dignity in a legal case connected to alleged corruption at the company. This move also benefited two other former ASDP directors, Muhammad Yusuf Hadi and Harry Muhammad Adhi Caksono, affirming the government’s commitment to rectifying past injustices. Puspadewi’s distinguished career prior to this included serving as CEO at PT Sarinah and Director of Retail Network and HR at PT Pos Indonesia.
During her leadership at ASDP from December 2017 to August 2024, Puspadewi successfully spearheaded a comprehensive digital transformation, notably completing the digitalization program for ferry ticket payments. Under her guidance, ASDP consistently demonstrated positive financial performance, with net profit reaching a record high of Rp 326.3 billion and revenues soaring to Rp 3.55 trillion by 2021, even amidst the COVID-19 pandemic. She was honored with “The Best Industry Marketing Champion 2022” award for these achievements.