Pegadaian Regional Office I Medan has once again demonstrated its commitment to social responsibility through its “Mengetuk Pintu Langit” (Knocking on Heaven’s Door) initiative. As part of the ongoing Friday Charity (Sedekah Jumat) program, the company reached out to local communities surrounding the Lodendang and Sidorukun Service Units (UPC) under the Krakatau Branch on Friday, May 1.
This outreach is a cornerstone of the Pegadaian Peduli program, a regular corporate initiative designed to address social needs within the community. The aid distribution took place at two locations: near the Al-Ma’ruf Mosque on Jalan Sidorukun and the Nur Chadijah Mosque in the Komplek Wartawan area on Jalan Letterpress Ujung.
During the event, the Pegadaian team distributed food packages, including boxed snacks and mineral water, to residents living near the mosques. This gesture aims to provide direct assistance while strengthening community bonds and fostering a culture of empathy and care.
Representatives from the UPC Lodendang and UPC Sidorukun emphasized that the Friday Charity program serves as more than just a donation drive; it acts as a vital bridge to nurture relationships with the surrounding community. “Through this Friday Charity program, we aim to remain present and share happiness with the community. We hope this assistance is beneficial and brings blessings to us all,” a Pegadaian representative stated.
Amelia Besty Gaiety, Head of the Krakatau Branch, reinforced that these activities are a core component of the company’s Corporate Social Responsibility (CSR) commitment. She noted, “This activity is a tangible manifestation of Pegadaian’s care for the local community. We are committed to continuing the Friday Charity program sustainably so that the benefits can be felt by even more people.”
The initiative was warmly received by the local residents, who expressed their appreciation for Pegadaian’s consistent dedication to its surrounding environment. Driven by the spirit of “mengEMASkan Indonesia” (Equipping Indonesia with Gold), Pegadaian Regional Office I Medan remains dedicated to expanding the reach of its social and environmental programs, ensuring that initiatives like the Friday Charity continue to create a positive and lasting impact on society.
Summary
Pegadaian Regional Office I Medan recently demonstrated its ongoing commitment to social responsibility through its “Mengetuk Pintu Langit” initiative. As part of the “Pegadaian Peduli” program, the Krakatau Branch distributed food packages to local communities near the Lodendang and Sidorukun service units. This Friday Charity event aimed to provide direct support while fostering stronger bonds of empathy and care within the neighborhood.
Company representatives highlighted that these charitable efforts serve as a vital bridge for community engagement and sustainable support. Led by branch leadership, Pegadaian intends to maintain these CSR initiatives to ensure a lasting positive impact. The program reflects the company’s broader dedication to social welfare and its mission to benefit the Indonesian public.