Digital transformation has become the primary catalyst for change within the financial industry. As technological adoption accelerates, banks are under pressure to provide services that are not only fast and innovative but also secure, relevant, and capable of reaching all segments of society.
bank bjb, as the largest regional development bank in Indonesia, continues to solidify its commitment to delivering inclusive and sustainable digital financial services. This dedication was recently underscored during the 15th Infobank–Isentia Digital Brand Appreciation 2026, held at the Indonesia Digital Forum 2026 in Jakarta on May 22, 2026.
During the event, which centered on the theme Reaching The Unbanked Amidst Cyber Threats and Cost of Living Crises, bank bjb received multiple accolades for its excellence in digital branding and service innovation. The awards were accepted by Hindun Herdiyani, CEO of Regional 2 at bank bjb.
Among the honors received, bank bjb was named The 2nd Best Conventional Bank 2026 – KBMI 3, a category recognizing banks with core capital between Rp14 trillion and Rp70 trillion and assets exceeding Rp200 trillion. The bank’s flagship product, bjb Tandamata, also earned the title of The 2nd Best Savings Conventional Bank 2026 in the Product Brand category.
Furthermore, bank bjb’s commitment to premium service was recognized with the The 3rd Best Wealth Management Conventional Bank 2026 award for its bjb Prioritas service. The bank also excelled in lending and retail products, securing The 3rd Best KPR Conventional Bank 2026 for its mortgage services and The 3rd Best Deposito Conventional Bank 2026 for its deposit products. These achievements reflect the bank’s consistent efforts in building a strong digital brand and fostering meaningful engagement with the public through adaptive communication.
The 15th Infobank–Isentia Digital Brand Appreciation serves as a benchmark for financial institutions that have successfully cultivated positive engagement in the digital space. Isentia, acting as an independent research and assessment partner, utilized objective, data-driven analysis to evaluate digital brand performance, media exposure, and public sentiment.
Beyond the awards ceremony, the forum provided a strategic platform for industry leaders to address the complexities of digital transformation. Key discussions focused on expanding access for the unbanked and underbanked populations while navigating global economic pressures and cyber security risks. The event also featured the launch and review of the book Branchless Banking: The Future of Banking Development in the Digital Era, offering deeper insights into the future of the industry.
Attended by nearly 200 executives, including CEOs and leaders from the financial, banking, and fintech sectors, the event highlighted the necessity of digital evolution. For bank bjb, these accolades reinforce its position as a forward-thinking institution. Moving forward, the bank remains optimistic that its focus on digital service enhancements and product innovation will continue to drive sustainable financial inclusion, providing secure and value-added solutions for all customers.
Summary
Bank bjb has been recognized for its excellence in digital branding and innovation at the 15th Infobank–Isentia Digital Brand Appreciation 2026. The institution received multiple honors, including second place for Best Conventional Bank in the KBMI 3 category and recognition for its bjb Tandamata savings product. These awards acknowledge the bank’s successful efforts in building a strong digital presence and maintaining high levels of public engagement through adaptive communication strategies.
Beyond these accolades, bank bjb was honored for its premium wealth management, mortgage, and deposit services, highlighting its commitment to providing secure and inclusive financial solutions. The event served as a platform for industry leaders to discuss digital transformation, cyber security, and expanding services to the unbanked. These achievements further solidify bank bjb’s reputation as a forward-thinking institution dedicated to sustainable financial growth and innovation.