PT Bank Central Asia Tbk (BCA), in partnership with the MANA Group, is set to host the myBCA Belitung Multisport Festival 2026 this Sunday, April 25. As the event approaches, the banking giant anticipates a significant surge in myBCA application usage, as participants and spectators alike leverage the platform for seamless digital transactions throughout the festivities.
Adrian, SVP of Marketing Communication at BCA, emphasized that supporting this sporting event aligns with the company’s commitment to promoting a healthy lifestyle while simultaneously strengthening the local digital payment ecosystem. By integrating myBCA and other banking facilities, the festival aims to simplify the transaction experience for everyone involved, ensuring a smooth and efficient event for all attendees.
Speaking at a press conference in Belitung on Friday, April 24, Adrian noted that registration numbers have already exceeded 1,000 participants. Beyond the competitive aspect, the event promises a unique experience, allowing athletes to race along Belitung’s scenic coastline. This region has previously solidified its reputation as a premier destination for major sporting events, including the Belitung Triathlon and Tour de Belitong.
The economic impact of the festival is expected to be substantial. Belitung Regent Djoni Alamsyah Hidayat projected that the event could generate over IDR 800 million in circulation within just one to two days. This estimate is based on the success of previous events, which recorded daily transaction volumes of up to IDR 600 million. According to Djoni, these sporting initiatives create a significant multiplier effect on the local economy, driving everything from increased hotel occupancy rates to a vital boost for local MSMEs.
The festival arrives as Belitung continues to refine its tourism strategy. In 2025, the region hosted 69 tourism-related events, seven of which were major sports competitions. These initiatives contributed to a total of 29,941 visitor arrivals, comprising 28,165 domestic tourists and 1,776 international travelers.
The broader economic context remains positive as well. The Central Statistics Agency (BPS) reported that the Bangka Belitung Province experienced a year-on-year economic growth of 4.09% in 2025, a marked improvement from the 0.77% growth recorded the previous year.
Highlighting the strategic importance of such events, Djoni noted that tourist arrivals in December 2025 accounted for 10.2% of the total annual visits. As the region continues to leverage sports tourism as a primary economic driver, the myBCA Belitung Multisport Festival 2026 stands as a key milestone in sustaining this upward momentum.
Summary
BCA is partnering with the MANA Group to host the myBCA Belitung Multisport Festival 2026, aiming to promote healthy lifestyles and enhance the local digital payment ecosystem. By integrating the myBCA application, the bank expects a significant increase in digital transactions among the more than 1,000 registered participants and spectators. The event is set to take place along Belitung’s scenic coastline, building on the region’s established reputation as a premier destination for major sporting competitions.
Local authorities project that the festival will generate over IDR 800 million in economic circulation, providing a substantial multiplier effect for hotels and local MSMEs. This initiative supports Belitung’s broader tourism strategy, which has seen notable growth in visitor arrivals and regional economic performance. As the area continues to prioritize sports tourism, the festival serves as a strategic milestone to sustain positive economic momentum for the province.