JAKARTA — Legendary Indonesian band D’MASIV has officially stepped into a bold new chapter of their career. After two decades under the guidance of Musica Studios, the band has transitioned to an independent path by establishing their own record label.
The band, consisting of Rian (vocals), Rama (guitar), Kiky (guitar), Rai (bass), and Why (drums), emphasized that this significant career move was the result of careful, long-term deliberation. During a press event at the Tosari TransJakarta Bus Stop on Wednesday (May 20), lead singer Rian D’MASIV shared his thoughts on the shift. “We are now independent after nearly 20 years with our previous label. We have established our own record label, and we are managing everything ourselves,” Rian stated, while also expressing deep gratitude for the support Musica Studios provided throughout their journey.
This transition goes beyond just a change in management status; the group is undergoing a comprehensive rebranding. To signal this new era, D’MASIV is refreshing their overall image and unveiling a new band logo. “Since we are now fully independent, we have brought on a creative director to ensure the quality of our content—from our fashion styling to our social media photography. Everything used to feel a bit random, but now we are approaching our brand concept with much more maturity and intention,” Rian explained.
The band is wasting no time in showcasing their new direction. To kick off this phase, they have released a new single titled On Our Own. The song is intentionally crafted for the international market, with a distribution strategy reaching as far as the United States and Europe. “For this single, we are collaborating with A&R Worldwide, an artist development agency based in America,” Rian added.
Looking ahead, the momentum for D’MASIV continues to build. The band is currently preparing for a new album, which is slated to be recorded abroad. Furthermore, they are planning a tour across five countries to solidify their international expansion. “We hope to fly even further,” Rian concluded, signaling an ambitious future for one of Indonesia’s most enduring musical acts.
Summary
After two decades with Musica Studios, the legendary Indonesian band D’MASIV has embarked on a new independent chapter by establishing their own record label. This transition includes a comprehensive rebranding effort, featuring a new logo and a more intentional creative direction managed by a dedicated creative director. The band members expressed gratitude for their past support while emphasizing that this move was a carefully considered decision to gain full control over their professional journey.
To launch this era, the group released a new international-focused single titled “On Our Own” in collaboration with the American agency A&R Worldwide. Looking forward, the band is actively preparing for an upcoming album to be recorded abroad and a five-country tour. These strategic steps highlight D’MASIV’s ambitious goal to expand their musical reach and solidify their presence in the global market.